Starbucks Marketing Audit - 3536 Words

Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on the organization or brand? What other cultural phenomena had an impact? What adjustments have been made? Have they succeeded? What additional†¦show more content†¦Several online activism groups maintain websites criticizing the company s fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U.S. cultural and economic imperialism. Branches of Starbucks have been attacked by protestors, such as those against the WTO (see also WTO Ministerial Conference of 1999 protest activity). (Wikipedia) It has also been criticized for quotes on cups In 2005, the company began to print quotations on its paper coffee cups. One of these drew criticism from fundamentalist Christian groups including Concerned Women for America who seek to bring Biblical principles into all levels of public policy. Thus Starbucks has to treat the environment with respect to leave little waste for the environment to consume, have efficient processes, low energy costs, high degree of recycling, high product quality, high social standing and high levels of customer satisfaction. It becomes a Win-Win Strategy for the Starbucks enabling it to improve its environmental or cultural record while reducing costs and/or increasing competitiveness and productivity. The corporations, which serve their employees, enjoy high degree of employee loyalty that goes beyond the employee-employer relationship. Employees are obviously most productive when they do the work in a clean safe environment, are respected for their work, are suitable rewarded and the remuneration are fulfilling, are empoweredShow MoreRelatedStarbucks Marketing Audit1284 Words   |  6 Pages------------------------------------------------- Conduct a Marketing Audit ------------------------------------------------- --- ------------------------------------------------- Conduct an External Marketing Audit ------------------------------------------------ ------------------------------------------------- ------------------------------------------------- a) External Marketing Audit In this external audit, Starbucks is looking at its macro and micro external environment. MacroRead MoreMarketing Audit Starbucks3899 Words   |  16 PagesMarketing Audit Ââ€" Starbucks Stores R. J. Yung Marketing Management March 13, 2006 Executive Summary Since its foundation in 1971, Starbucks has been working uncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Having gone through various stages of growing pain, today the Company is operating with over 10,000 stores in 37 countries. Starbucks success was mostly a direct result of its aggressive expansion plan, that consequently turned the StarbucksRead MoreStarbucks Marketing Audit2228 Words   |  9 PagesAs a marketing consultant, a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffeeRead MoreTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreGlobal Competition1344 Words   |  6 PagesGlobal Competition Starbucks is the unquestionable market leader in the U.S. and is in the early stages of an international expansion plan that could lead to more revenue coming from international than domestic locations within the decade (www.beta.fool.com). Starbucks has significant strengths in coffee business. It is the current market leader with over 17000 stores worldwide. It has no debt and uses internal cash flow for expansion. Also since all of its stores are company-owned, itRead MoreDiversity Audit1613 Words   |  7 PagesDIVERSITY AUDIT Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses ownedRead MoreThe Diversity Audit Project : Starbucks1406 Words   |  6 PagesThe purpose of the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. After this project students can expect to have gained a deeper knowledge o f how to measure a company’s level of diversityRead MoreCase Study : Qso 600 Milestone Three Essay1375 Words   |  6 PagesHall, 2011). Starbucks is not immune to the same risks that plague any other consumer driven company. The most glaring risk that Starbucks would face upon the launch of a new product is the reception that the company would receive from the consumer. It is a simple equation – if the consumer does not respond well to the product they will not make future purchases of the product. This would lead to a large financial hit to Starbucks. There are, however, many ways in which Starbucks can mitigateRead More Starbucks Marketing Essay1582 Words   |  7 Pages Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a third place between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. The company has realized that people don’t only come for coffee; they come for the atmosphere, (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matchingRead MoreBSBMKG515A Conduct a marketing audit1926 Words   |  8 Pagesï » ¿Conduct a marketing audit Unit Code: BSBMKG515A Nareumon Yingpunyachok BIC02393 A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented

Having A Happy Job Essay Example For Students

Having A Happy Job Essay I need a job. How many times have I heard that one Ive heard it a million times. Living in a modern society based on a green piece of paper, I am burdened, and feel it maybe even impossible to survive without one. Without money, I wouldnt have cars, clothes, livelihood or maybe even my health. Today it is simple, to luxuriate in finer things you need money, and to get money, I need a job. I hate my job. How many times have I heard that one? A million and one. It seems nobody today is content with his or her job. So why do it? Because I have to work; hence, I dont have an option. I feel that most people, like myself, find their place of work rather uncomfortable; however, I still need to keep my job. For the last two summers, I worked a job, which at first I thought was ideal. I was a PC/LAN Coordinator at Chippenham Hospital. How neat, I thought, I love to work with computers, and they are paying me eight dollars an hour! I even had and office and everything. Starting out there was so intoxicating; I was able to practice my computer networking expertise and it almost seemed like it wasnt any work at all. Soon things became repetitive, I started getting bored, and I was getting instructed to do more new tasks every day. I felt dissatisfied with the menial tasks I was given, and, although the paycheck was generous, I felt frustrated at the end of each week. I felt my boss was nice to me, but this was just not a job that stimulated my interests. The amount of deskwork was boring, and I enjoy being around people and moving to different locations during the workday. Soon enough I hated my great job! I made the decision an office was definitely not the vocation for me. It even got to the point where I would feel apprehensive about coming into work every day, because I knew I would be doing the exact same thing in the exact same place. Then I set out a goal in my life: I will not anguish myself with a job with which I am not happy. I believe this objective is important if I am going to a workplace every day that I hate, then I need to find a way to find another occupation that interests me. I see too many people for whom work ruins their lives, and I dont believe my work should add so much stress that I have time for nothing else. How can I live with that choice? Simply, if I every find myself in a miserable job, I will leave because lifes too important to be wasted away at a job that I dont like. This is why I am planning to live my life in a career in whatever I will enjoy doing, so I wont be devaluing my life in any manner. Category: Philosophy

World War 1 Essays - World War I, Western Front, Eastern Front

World War 1 World War I: Total War Europe since pre-Roman times has been marked by conflict. Warring tribes often did battle in small skirmishes and hand-to-hand combat. But as the civilizations grew and technology improved the battles became larger and much more intense. With the Industrial revolution, warfare would change forever. This can be best seen in World War One. The war to end all wars gradually escalated to a global conflict, dragging the super powers into a four year struggle. World War One brought many new and horrible inventions to the participants both at the front, as well as at home. There are many reasons why World War I was so much different than all the past conflicts. For one thing, it was the first time in almost one hundred years that all the major super powers were fighting. Not since Napoleons defeat at Waterloo, had England, France, Germany (Prussia at the time of Napoleon), and Russia been fighting at the same time. This in turn made it a global conflict. With all the over sea possessions of these countries, fighting was inevitable in their colonies. This was another first for World War I. Another huge aspect that made this war the first truly modern war, has to do with the Industrial Revolution. This revolution did change the nature of battle. No longer was war considered to be one-on-one. With the improvement of the gun and invention of the machine gun, almost anybody could become capable of killing many enemy soldiers. Industrialization of the warring countries meant a better railroad system. In turn, this meant that moving the supplies of war to the front line could be done relatively easily. For the first time also, countries were able use the entire industrial resources to help insure victory with industrial might. A final difference from this war from any other was the use of science and war. It was during this time when science was looked upon to help break the stalemate of the war. This can be seen in the use of poisonous gas. The Germans looked for ways to gain the advantage, and their scientists developed a way to spread Chlorine gas over the unprepared allies. When war did break out in July, 1914, the belligerents had a high enthusiasm toward the war. The past couple of wars had only lasted a few months at the most. With war between Prussia and France only lasting about eighteen weeks, it was hard for anyone seeing this conflict go any longer. Some of the poetry written during the beginning of the war possesses a romantic flavor. They try to compare the duty of serving in the army as the right thing to do. And dying for your country is the best possible way to die. Another undertone present in the poetry is a deep hatred toward the other side. In Ernest Lissauers poem Hymn of Hate there is an obvious dislike toward the English (Wiesner, Ruff, and Wheeler, 300). Lissauer repeatedly points out the English are the only one they hate and Germans all hate them together. These attitudes of enthusiasm and hate added the total disillusionment of all the people fighting and encouraging the war. In examining sources about the soldiers fighting along the front, a common theme appears. Often the situation describes death and destruction. This is evident in the writings on the front-line by Henri Barbusse. Barbusse gives an excellent look about the true tales of World War I. He describes the land around the fighting as hell; with twisted humans and earth scattered all about. He goes on further explaining the futility of charging towards the enemys position. The confusion and loss of life running toward a storm of bullets is best captured in these real life, trench stories. In Erich Maria Remarques book All Quiet on the Western Front, the German side of the trench life. All in all the same type of death and destruction is evident. Remarque describes the awful conditions facing the collapsing German Army. He tells of the doctors making wounded men go back and fight along the front lines. He further goes on to tell of the starvation and sickness of the soldiers still able

Do you have what it takes to be an online creative freelancer

Do you have what it takes to be an online creative freelancer Online creative freelancers can vary in the specifications that are  needed for their  client. Whether it is website development, content, or even design; being an online creative freelancer is customizable to the skills you have. Becoming an online freelancer is a great career choice if you are looking for either full-time or part-time  job opportunities. The work hours are very flexible and you are in charge  of how your day goes as well as the workload you can handle. Thinking about becoming an online creative freelancer? This quiz is perfect for helping you decide if it might be a smart career move.Source [ Playbuzz ]

PHILOSOPHY QUESTIONS Essay Example | Topics and Well Written Essays - 1750 words

PHILOSOPHY QUESTIONS - Essay Example Furthermore, it is immoral for a society to condemn behavior in individuals that does not harm society or other individuals. 2. Find differences between individuality and the uniform type of personality. What conditions are necessary to develop individuality? Individuality depends on freedom, particularly of expression. (Mill 193) Mill also promotes eccentricity in one’s habits and states that in doing so, one will create his life to suit himself and thus promote eccentric, but useful, habits to gain status as customs of society. Uniform types of personality, he says, are the result of constriction of this natural form of self-expression and result in stifled ways of thinking. 3. What is the relationship between individuality, diversity, originality, development, and freedom? Mill states that â€Å"The power of compelling others†¦.is not only inconsistent with the freedom and development of all the rest, but corrupting to the strong man himself.† (Mill 202). In other words, personal freedom and a disinclination to impose one’s will on others develops originality and individuality. 4. How does Mill define liberty? How does he perceive human happiness? Mill closely defines human happiness as â€Å"†Pleasure and the absence of pain,† (Mill 99) and is in the essence of his definition of what Utilitarianism is; the pursuit of happiness by mankind as a whole. He states, â€Å"Human beings have faculties more elevated than the animal appetites.† (Mill 100) and that because of these â€Å"higher faculties† humans find pleasure—and thus, happiness—in the fine arts, especially. Liberty is in the freedom to choose what manner of lifestyle will promote this happiness in the individual, ideally promoting happiness in others, at the same time, but not necessarily. The only form of personal liberty he finds unacceptable is that which infringes on another’s liberty. 5. What is virtue by Mill? What is the function of reason and emotions in

How to Achieve New Heights for Industrial Jones Essay

How to Achieve New Heights for Industrial Jones - Essay Example The resources of the organization such as the land and the finance arranged through the overdraft facility can be utilized only through careful budgeting. The targets set in the budget will guide the business operations and help in overcoming problems and analyzing the future. The budget shown here will be very useful for coordination of the various activities such as the production, sales and purchases. The sales budget shown here is the guidance for formulating departmental plans. Estimates have to be done for departmental requirements to achieve the targets. After the budgets for the various activities are formulated and agreed upon , the amounts specified in the budget become the desirable limits of spending. The materials usage, labour utilized, purchases made and the overheads realized will all have to be done with the budgeted figures as the basis. After the budgeted period, the actual expenditures and the budgeted figures will be compared. This comparison will be the basis for judging the performances and fixing the responsibility for deviations. Hence, to make this budget a success the organization has to ensure that the objectives and policies are designed properly. What is going to be the Vision, long term objectives and short term goals of the organization has to be decided. Based on these objectives and goals the policies for the general operations have to be formulated. The budgeted estimates have to communicated to the other members of the organization so that if there is any changes or modifications to be made, the suggestions are incorporated. The other members of the organizations have to acknowledge that the budget is the authority/ target for the activities concerned. For example the usage of labor for the production should be within the limits specified in the budget and likewise for other activities. When an employee has to decide on an issue which in voles flow of money then the budget will be the main guide for his decisions. The employees should understand clearly the importance of the budget in the development of the organization and their job evaluation.

Observational Essay Essay Example for Free

Observational Essay Essay Observations are a type of primary research that involves spending time watching people or other creatures interact with each other and the world around them. Observations are used in nearly every field and can be incredibly useful in gathering information. Types of Participation Before observing, consider how you as an observer may alter the event being observed.  ·How fully will you participate in the event?  ·Will you simply sit, watch, and take notes with no interaction?  ·Will you interact with the participants?  ·Will you become a participant yourself? These different choices can radically change what you end up observing. The mere presence of an observer may alter the eventsand if you interact with participants, you further risk changing what takes place. The other side to this is that by not participating in an event, you may not gain a complete understanding of that event. How to Observe When observing, it is especially important to separate observations from your feelings or reactions to observations. A good way to do this is to take your observations in a double-entry notebook. A double-entry notebook has two columns, one for what is directly observed and one is for what the observer interprets from the events. Here is an example: Observation: The teacher walks around the circle and speaks to each student individually. Interpretation: The teacher seems to want to make sure that each student understands the assignment. If you are observing a group that is not found in public (such as a group of card players, a sports team, or a special-interest group), it may be wise to plan to spend multiple sittings with the group. This will allow the group some time to adjust to your presence (and hence, for you to get more accurate observations). Recordings vs. Note-taking How will you be observing? Will you be taking notes in a notebook? With a laptop? Will you be recording your observations in some way (with a digital camera, video camera, digital recorder, etc? How you choose to observe is  another important consideration that can affect the quality and results of your observations. Remember that you cannot capture everything that takes place with a recording or by even by taking detailed notes. What to Observe Observational skills require some practice! The key to being a good observer is to pay attention to the details of a situation, write as much as you can, and write it as detailed as possible. Before you observe, you should consider how you will focus your observationsbecause you cant focus on everything! Research is required for this essay. Read the sample observational essays and note how the students integrated research into their work. source: http://owl.english.purdue.edu/owl/resource/559/07/ Write an observational essay about an intriguing place, person, or activity in your community. Your essay may be a brief profile of an individual based on one or two interviews: a description of a place or activity observed once or twice; or a longer, more fully developed profile of a person, place, or activity based on observational visits and interviews conducted over several days. Observe your subject closely, and then present what you have learnedin a way that both informs and engages readers. Use lots of description. Possible topicideas for observation (see your text for more ideas): -a church or temple (interview the minister/members) -a classroom (interview teacher/students) -a popular hangout -a hospital -any place that’s different or gets you outside of your comfort zone -a ride along with an officer -an AA meeting -a protest -a jail -hospice -homeless shelter -shelter for abused women with children